Fan Pages and Followers

Many corporations are beginning to realize that the best way to reach large audiences is through the use of social media. Macy's Inc. has a Twitter account as well as Facebook fan pages for Bloomingdale's and Macy's department stores.
Both are used for customer service, promoting upcoming events like their Passport Fashion Shows and speaking about their current philanthropic causes they are involved in, it is currently Feeding America. There goal is to provide 10 million meals to people in the United States by October 21t.
While all this is great for the company, consumers may have a difficult time finding their Facebook and Twitter pages, or may be completely unaware they exist.
Looking through the company' website, there are no links to these pages and it's not even noted somewhere on the website that they are aware of what the use of social media could provide for the company.
To date, Macy's has about 80,000 fans on Facebook, Bloomingdale's has 9,000 and on Twitter Macy's Inc. has approximately 2,765. For such a large corporation these numbers are low.
If I were the PR person for the company, I would do my best to network with designers and vendors that sell products in Macy's Inc. stores to promote the company's use of social media. I would also add links from the Twitter and Facebook pages to the corporate website and explain how social media is now a great way to network, build the brand, share product information and is a great tool for customer service.

View the Macy's Inc. Twitter and Facebook Accounts.

More Than A Department Store

I am here writing a blog about a department store that I have always associated with older men and women and only shopped in for a prom/formal dress or a designer handbag.
This blog will be used to educate myself and those that read it about Macy's Inc. which is more than a department store.

Macy's Inc. is one of the nation's premier retailers. The company operates more than 800 Macy's department stores and furniture galleries in 45 states as well as 40 Bloomingdale stores in 12 states.
As a company they believe in being socially responsible to the people and community it does business with and are incredibly proactive. For example, in 1995 following government investigations into sweatshop conditions and incidents of child labor, Macy's Inc. adopted a stringent Vendor/Supplier Code of Conduct that sets out specific standards and requirements for any vendor doing business with the corporation. The corporate website also features the annual report and fact book which is accessible to anyone. Included in the report are the good and bad that may have happened to the company throughout the year, consumers, investors and vendors are not denied the truth about Macy's Inc.

There is so much information on the corporate website; Macy's and Bloomingdale's are more than your average department store, selling clothes, shoes or furniture. Macy's Inc. is active in the community; they are willing to sponsor events that support their philanthropic focus areas such as women's issues, arts, culture, education and HIV/AIDS.

It is nice to know that a large corporation is willing to do so much for the community. I shop and work at a store that has faced issues regarding discrimination towards its customers and employees. The only thing they have seemed to do is hire minorities and feature them in their marketing. Maybe I will consider shopping at Macy's or Bloomingdale's more often, at least I know while I'm searching through the clothes racks I'm not being judged based on my looks or size.

For More Information: Visit the Company Website