Macy's Inc. is a national retailer with brands that reflect the spirit of America. The timeless values that made the United States strong are the same values that make Macy's strong. These values are:1. A belief in the promise of the future with the energy and determination to get us there.
2. A belief that our heritage mirrors the optimism, inclusion and integrity that provide for both stability and growth.
3. A belief that taking advantage of the right opportunities will continue to lead us to success in all that we do.
Macy's continues to enhance their All-American image by hiring a diverse staff which represents the United States, providing great customer service in a family-friendly environment and in giving back to the communities and donating to a number of great non-profit organizations.
Macy's sells merchandise through private brands which appeal to a certain customer lifestyle and support marketing programs that create a precisely defined corporate brand image.
One of their private brands is Charter Club, they offer timeless all-American style in women's apparel and home collections. Women that purchase these clothing appreciate a put-together look with the right balance of classic style and sophistication. The home collection provides the essential elements to create elegant and traditional d'cor. Charter Club is just one of Macy's private brands that help build on their company brand.
As mentioned, Macy's Inc. also donates to non-profit organizations throughout the year which
enhance their all-American image. Their PR campaign for the holiday season surrounds the Make-A-Wish Foundation. Children can bring in their letters to Santa into Macy's to help wishes come true. For every stamped letter brought in and dropped into the special letterbox, Macy's will donate $1 up to one million dollars to the Make-A-Wish Foundation.The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
If you've seen the commercials, you may want to write a letter to Santa yourself, it is cute and heartfelt.
Click the links for more information on Macy's Corporate Vision and the Make-A Wish Foundation.
