For the past 27 years, the Macy's Passport Fashion Show features a unique blend of fashion, live theater and fine food all while raising awareness for HIV and AIDS.This event all began in 1982 as a fashion show in an employee cafeteria and has since become one of the largest and longest-running HIV/AIDS events of its kind.
Macy's has used Facebook and Twitter to publicize the event that was held in San Francisco on September 16-17 and Los Angeles on September 24-25 of this year. Both are great forms of social media which will reach the demographic which is most affected by HIV and AIDS.
On the east coast, we are least notified about the event through forms of media outside of Facebook and Twitter, since the money raised goes to the local HIV/AIDS organizations in San Francisco and LA; press releases were only featured in west coast newspapers.
Although we are on the east coast, we have the ability to donate to the Passport Fashion Show since there is a link on the Macy's website. The link regarding the Passport Fashion not only features the ability to donate to the event, it gives a brief history, a list of the event's sponsors and beneficiaries.
Reading the updates on Twitter, one becomes aware of how excited people are about the fashion show, it is an event that many look forward to every year. Even though we don't hear much about this incredible event on the east coast, we know Macy's has done a great job to promote it since to date the Passport Fashion Show has raised 28 million dollars to HIV/AIDS charities and research projects.
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